Are you an artist looking to sell and showcase your work?
2024 Early Bird registration for returning 2023 Whyte Avenue Art Walk artists will open on April 1 at 10 am, and on April 15, 2024, at 10 am for general registrants.

BE PART OF THE WHYTE AVENUE ART WALK 
July 12 – 14, 2024 – Open from 10 am to 5 pm daily
On the streets of Old Strathcona in Edmonton, Alberta

The Whyte Avenue Art Walk is a non-juried visual arts event with 400 artists lining the streets of Old Strathcona to share their creative visual art during the second weekend in July. More than 40,000 patrons attend to buy art directly from the artists and watch as they create. All artists, brave enough to share their work, are welcome to participate

If you are an artist looking for a place to connect with patrons, The Whyte Avenue Art Walk is the place to be.

Registration for Whyte Avenue Art Walk is a 2-step process. 

STEP 1

You will follow the link below to our payment portal and choose either a 10×10’ tent space ($220 +GST), a 5×8” table space ($110 +GST), or Sunday only spot ($110 +GST). You’ll notice a modest increase in prices this year, the first since 2017. We’re sure that you can appreciate that the price of everything has gone up. As with every other festival, business, or household, our costs to produce this festival have increased dramatically over the past year. We’re paying more for everything from infrastructure, and insurance, to city fees, while grants have either remained stagnant or disappeared. To remain viable and maintain the integrity of our world-class event we need to balance the books.

Once you’ve chosen your space and paid for it, you’ll receive a receipt from Stripe’s payment system for your purchase, and a second email from us with further instructions on how to complete STEP 2, which is artist registration. 

IMPORTANT: If you don’t receive both of these emails please check your junk/spam folder.  

Those of you who participated in 2022 or 2023 will remember we used the Igniter payment system, but this year you’ll notice we’re using Stripe’s payment system.

REGISTER HERE

STEP 2

Step 2 will be more fully described in the email you receive from us after you pay for your spot. Step 2 is where you let us know if you have a location preference, an artist you’d like to be near, and you’ll upload the images you want to appear in the gallery, and the social media handles that help patrons reach out to you.

You’ll be fully registered after we review your images to ensure your work is visual art, match your email address with your payment, and receive a final welcome confirmation email. 

We’re pretty excited to be bringing Art Walk 2024 to the streets, alleys, sidewalks, and parks of Old Strathcona, and we hope you’ll bring your magic!

As always, if you have any trouble navigating you can always email us at info@activateartsab.ca. As we did last year, we’ll be holding office hours on Fridays and Mondays each week, 10 am-4 pm (except for Easter Monday and the May long weekend) from April 1 until the event. You’re always welcome to drop by – we’d be happy to see you. Our office is still at 10447 86 Ave., upstairs in the Old Strathcona Railway Society building. You’ll need to ring the doorbell and we’ll come down to let you in. During office days you can also reach us by phone at 780-758-5878.

Guidelines for Registration

Each display must be ORIGINAL artwork, though 25% can be prints or recreations of your work. Watching artists create is a big part of the experience for patrons. Creating at your site is encouraged, and is a real icebreaker.

In general, sharing spaces is not considered. Most importantly, we want you to create a space that allows the eye to settle on a cohesive body of your own work, free from the distraction of another style.

Once again we are looking for original works of art. For example, all of the following can be considered visual art :

  • Oil painting
  • Acrylic painting
  • Watercolour painting
  • Encaustics
  • Drawing (graphite, charcoal, soft or oil pastel, other dry media)
  • Sculpture (stone, clay, metal)
  • Mosaic paintings
  • Printmaking (etching, silkscreen, lithography, woodcuts)
  • Caricatures and Portrait Drawings are encouraged
  • Photography and digital art (limited spots)

Are you a jeweler or an artisan whose work doesn’t quite fit the Art Walk criteria? Do you create wearable art, or functional art? We partner with On the Spot Pop Ups to provide a space for you to participate in the fun. They are in a great location in the heart of the Art Walk. Watch this space for On the Spot Pup Ups 2024 registration information. 

Prices:

Tent 10×10’ space – $220 +GST
Table 5×8” space – $110 +GST
Sunday Only 10×10” space – $110 +GST
A limited number of spaces are available for photographers at the same prices

Location:

The 2023 Art Walk will span along Whyte Ave., from 107 St. through to 104 St., with tents in the north and south street closures at 105 St., in and around Dr. Wilbert McIntyre Park including the Strathcona Back Street, as well as the 104 Street bus lane from the
library to Whyte Avenue.

All locations are assigned. We base placement on previous year preferences, requests, and availability.. We strive to create an experience that allows your art to stand out.

For more information or updates, you can contact us directly.

TERMS OF AGREEMENT FOR PARTICIPATION

  1. The Whyte Avenue Art Walk agrees to allow the undersigned Exhibitor to use their assigned space within the restrictions outlined by their assigned vendor (a registered Art Walk merchant) from July 12 through July 14, 2024.
  2. The Whyte Avenue Art Walk reserves the right to move an Exhibitor’s location without notice for any reason deemed fit.
  3. The Whyte AvenueArt Walk shall not be liable for any loss, damage, cost or other claims whatsoever arising from the Exhibitor’s use of the space.
  4. The Whyte Avenue Art Walk assumes no responsibility whatsoever for any property displayed. The Exhibitor acknowledges they are responsible for property left unattended at their own risk.
  5. The Whyte Avenue Art Walk reserves the right to cancel this contract without reimbursement if the exhibitor fails to abide by the rules and regulations set forth in the Art Walk 2024 handouts.
  6. The Exhibitor agrees to leave the premises clean and to repair at their own expense any damage caused by their exhibition.
  7. The Exhibitor agrees to limit their presentation to the assigned space provided.
  8. The Exhibitor agrees to comply with all local Fire, Health and Safety regulations. (No smoking)
  9. The Exhibitor bears all risks of inclement weather and are expected to still participate within reason.

Do you have further questions? Check out our Frequently Asked Questions for Artists.

Artist Orientation Sessions

We will have two online artist orientations to help you navigate this year’s Whyte Avenue Art Walk, a first-time artist orientation, and a refresher for returning artists. First-timers are required to attend an orientation. It’s where we unlock the mysteries of Art Walk, and it’s where you’ll get tips for displaying your art, prepping for the big weekend, and have your questions answered.